JIA HOME's Surefront Investment Continues to Pay Off

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After implementing Surefront's retail technology platform, JIA HOME has cut the length of its sales cycle, helping to more than double annual sales.

Written by Samantha Nelson

Change is never easy, but sometimes you just have to take the plunge. 

That was the experience of Los Angeles-based home decor company JIA HOME when it updated its antiquated system of tracking products through Excel spreadsheets. A few years post-investment, 

JIA HOME has cut the length of its sales cycle, helping to more than double annual sales, Alex Ernenputsch, JIA HOME VP of sales, tells CGT.

The company partnered with Surefront prior to the pandemic to leverage its Unified Product Collaboration platform as part of a search to improve its product development lifecycle. Previously, emails between JIA HOME’s product development team and the factories they worked with were used to build 10-20 different spreadsheets for the sales team to share with buyers at major retailers.

Read the full article at Consumer Goods Technology