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What is Surefront?

Surefront is a B2B communication solution for brands, retailers and wholesale buyers and sellers. We pick up where traditional PLMs have left off, enabling sellers and buyers to communicate in a single visually appealing shared space where all messages, product lines, RFQs, order adjustments and POs take place and are organized in simple and easily retrievable fashion.

Surefront is the industry’s first Product Lifecycle Management (PLM), Product Information Management (PIM), and Customer Relationship Management (CRM) software. Powered by patented Immersive Collaboration Technology (ICT), Surefront takes a giant leap past traditional PLM software.

Our platform combines product development, merchandising, and customer management into one cohesive solution. This eliminates the need for separate systems and reduces the complexity and cost of juggling multiple software tools—and the integrations between them.

Surefront is much more than a traditional PLM but still has many similar functions. Whereas a traditional PLM is a great inter-company tool used to build products, it lacks in its ability to empower companies to easily and seamlessly collaborate and communicate with others outside the organization, i.e. contractors, overseas factories, designers, brands and retailers.

Traditional online PLM tools may start the product lifecycle, but they don’t complete the full go-to-market loop. Once PD teams are ready to hand off products to internal sales teams, you are back in the email log jam with PDFs, Excel and image attachments, slowing your speed to market.

Surefront takes a giant leap past traditional PLM software by managing your entire product lifecycle from PD to market. Not only does Surefront pick up where PLM tools have left off, its patented technology also allows suppliers to engage vendors more efficiently.

Much like a traditional GTM, Surefront seeks to strengthen the relationship sellers and retailers have with their overseas suppliers and partners. Surefront enables product development teams to seamlessly communicate with these overseas suppliers no matter their country or region.

Surefront takes a giant leap past PLM software by managing your entire product lifecycle from PD to market. Its patented technology is a massive evolution of the traditional wholesaler and buyer relationship removing the logjam of PDFs, Excel sheets, image attachments and email overload and replacing it with a single collaborative environment where images, product details, line sheets, quotes and purchase orders can all be created, viewed and edited at once.

Surefront is 75% more productive than email due to its unparalleled collaborative abilities that simply do not exist in static email form. Traditional methods of product development, wholesaling and buying can take dozens of emails filled with PDF, Excel and image attachments to execute a single order. Surefront enables you to build, collaborate and edit documents without ever leaving the page.

Surefront is a Product Lifecycle Management (PLM) collaboration tool, it is not a marketplace that sources new buyers and sellers.

Digital cataloging is just one of the many capabilities that Surefront features. Even if you use a tool that allows you to easily share a digital catalog you still do not have the ability to build quotes, finalize purchase orders, customize products, and collaborate within that digital catalog. We know, because we patented the ability to accomplish all those tasks in a single space.

Benefits

We’ve built enterprise-grade capabilities within an intuitive, user-friendly interface. This means team members across design, production, supply chain, and leadership can quickly learn, navigate, and maximize its functionalities without extensive training.

Absolutely. Our open API allows for seamless integration with any ERP solution. You can continue using your preferred ERP while leveraging our platform for streamlined product lifecycle management and collaboration.

We connect with the major ERPs such as SAP, Oracle, NetSuite, and Acumatica.

Our goal is to unify communications and workflows for your internal and external teams. To help our clients best achieve this goal, Surefront is built to facilitate integration with ERP, DAM, PLM and PIM systems.

Our patented collaboration tools and integrated task management streamline communication and approvals. With everyone working in the same environment—from designers to suppliers—product development moves faster, cutting down time-to-market.

Yes. We offer real-time collaboration with external partners. Factories can be granted secure access to your development process, so they see updates in real-time. This greatly reduces the back-and-forth typically associated with approvals and feedback loops.

All product data, conversations, tasks, and documentation are centralized in one database, down to the SKU level. This ensures teams are always working with the most up-to-date information, eliminating version-control issues and duplications. An audit log also provides updates made across all your users.

Our in-app chat provides notifications and logs a complete conversation and document history by SKU. This makes it easy to track discussions, decisions, and approvals tied to each product, all within the platform—no more searching through endless email threads.

Yes. You can easily create and manage a company storefront/marketplace that showcases your products—including specs and designs—to potential buyers. This reduces the need for external e-commerce solutions and keeps everything in one place.

Surefront offers robust sales management tools that let you monitor order history and sales performance down to the SKU level. This visibility helps with forecasting, production planning, and replenishment decisions.

We offer advanced analytic reporting that covers the entire product lifecycle—from development timelines to sales performance. You can generate reports on demand or schedule regular reporting to keep stakeholders informed.

Absolutely. The system lets you create professional line sheets, tech packs, and exportable PO spreadsheets directly from your centralized product data. This streamlines communication with vendors and helps keep documentation consistent.

How does Surefront compare?

Surefront is the industry's first Full Product Lifecycle Management (FPLM) software with patented collaboration abilities that place it miles ahead of other wholesale, PLM and eCommerce platforms. These other platforms may allow you to share digital catalogs and line sheets, but they do not enable sellers and buyers to share AND collaborate on those documents in single space.

Surefront is not a sales rep app that allows you to process credit card payments. It is a tool that empowers sellers and buyers to communicate and collaborate on catalogs, line sheets, products, quotes and orders.

Surefront is not a marketplace. It is the industry's first Full Product Lifecycle Management (FPLM) tool that empowers sellers and buyers with a patented technology to seamlessly communicate and collaborate on catalogs, line sheets, products, quotes and orders.

Surefront is not an eCommerce platform that allows you to process credit card payments. It is the industry's first Full Product Lifecycle Management (FPLM) tool that empowers sellers and buyers with a patented technology to seamlessly communicate and collaborate on catalogs, line sheets, products, quotes and orders.

Account Management

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Account Management

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Getting Started

What is Surefront?

Benefits

How does Surefront compare?

Account Management

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Getting Started

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